50 Cent’s $100M Times Square Move Is About to Change Nightlife Forever

Nobody saw this coming. 50 Cent just made a bold move in New York City that could flip the entire entertainment scene overnight.

And this is not just another business deal.

In late March 2026, 50 Cent teamed up with Robert Earl to sign a massive $100 million partnership. Their plan is simple but powerful.

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Turn Planet Hollywood’s famous Times Square spot into something the city has never seen before.

They are calling it PH Live. But this is not just a club. Not just a restaurant. Not just a concert hall.

It is all of them at once. PH Live is designed to pull in celebrities, fans, and insiders into one high-energy space.

A place where anything can happen at any moment. And that is where things get interesting.

One of the biggest surprises is the live performances. 50 Cent plans to use the venue as his home base. That means random, unannounced shows from him and his A-list circle.

You walk in for dinner, and suddenly a superstar is on stage. But it goes deeper. PH Live will also act as a hub for his film and TV empire. From premieres to exclusive events, it becomes a real-life extension of his brand.

A place where his projects don’t just release, they come to life. Then comes the exclusivity.
A private, invite-only membership is in the works.

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Different tiers will give special access, priority bookings, and a chance to be part of a very tight inner circle. Not everyone gets in. And the space itself is built to impress.

The venue will feature advanced LED systems and lighting that can completely change the mood in seconds. One night it feels like a concert.

The next, a luxury dinner. Then suddenly, a full party. Everything shifts. But what really makes it personal is 50 Cent’s touch.

The menu includes his favorite meals, from sweet chili shrimp with mashed potatoes to steak with mac and cheese. There is even a signature burger with a secret sauce.

And that is not all. Fans will also see pieces of his journey everywhere. Memorabilia from his music and shows like Power and BMF will be displayed across the venue.

It is part restaurant, part museum, part experience. This move builds on his recent success in Las Vegas, where his residency proved he can dominate live entertainment just as much as music.

Now, he is bringing that energy to New York. And he is thinking bigger.

Plans are already in motion to expand PH Live to other cities, including Shreveport, where his G-Unit Studios is growing fast.

This is not just a one-time project. It is the start of something much larger.

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In the end, 50 Cent is not just opening a venue. He is creating a new kind of space where music, film, food, and nightlife all collide.

And if it works, Times Square may never feel the same again.